1990 saw the evolution of men's fashion in Pakistan when Amir Adnan, a business graduate by profession, stepped out to realize his own individual style, at the same time translating it to the demands of a frustrated market. The need for a simple necktie took him to Italy where he trained and returned with an ingenious approach to reconstructing this basic accessory. Suddenly ties were no longer boring or stereotyped; the image metamorphosizing from the severity of formalwear to the emancipation of the modern day man. The new image of the tie spoke for a new era of menswear in Pakistan.
Usually on sale in: March (5 of 9 years), June (4 of 9 years), August (4 of 9 years)
Latest sale: Mega sale with up to 70% off (Oct 2026)
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